WHO WE ARE?
With the leadership’s 50+ years of cumulative experience in user study and experience design, product design, universal age responsive design, the team is well poised to revolutionize the healthcare patient engagement sector.
The team is a perfect mix of Experience design, inducted from large corporates like Oracle, Capgemini, Bates and Lowe holding portfolios of Product and Process Owner in UX strategy coupled with being trained and certified from Stanford’s Design Thinking School. Including Pharma and Pharmacovigilance consultants who assist in patient interactions and ensure excellence in disease management.
Best in class experience from servicing clients like ITC, IFB, Lifton Magnets Singapore and Curo Healthcare, from building their brand presence from the very inception. We are well equipped with a design incubation team to churn software product designs and patient engagement models on the guiding principals of design thinking.
Team has collaborated and worked in AR/MR projects for prestigious Indian Parliament and Museum. Have delivered Kids Robotics UX research and design project in partnership with an US based design studio. Extensive knowledge on latest technology design trends of Blockchain, AI enabled chat bots, machine learning for analytics.
We abide by Stanford D School Design Thinking methodology of Empathize – Design – Ideate – Prototype – Test which produces designs with a strong user and trending market perspective. This helps us to blend seamlessly business needs and user need for greater customer satisfaction and delight.
There is this saying that creativity is mess – “we say not true. It’s an Organized Deadline oriented mess”.None are experts in this world – everyone is in constant learning mode as we also think ourselves to be. We are forever learning new methods and technologies to create, innovate and design and that’s how we grow and keep up with time.
Smart Nirvana partnered with us to strategize, build and plan our branding identity and create the best branding collaterals like the logo, site which accurately pin points our business strategy. It also helped us in positioning Krinotek as the Next Gen IT staffing company in an emerging and changing IT industry in India. We highly recommend them for all kinds of design strategies.
Curo Healthcare had a good product but we were finding it increasingly difficult to explain the value proposition to the consumer. Smart Nirvana helped us simplify our user story and create an engaging demo for our consumers. This not only boosted our customer acquisitions but also infused a renewed clarity on our own product thinking. I recommend Smart Nirvana’s services to not only leverage their stellar design capabilities but also to get an outside-in perspective on your business propositions.
DIYA FOUNDER & CEO
20+ years into user study & product design. Certified in Design Thinking from Stanford & Digital customer experience from Google. Global Award winner in Inclusive/Universal design principals. Usability, Design Thinking and Accessibility evangelist – Innovation strategist at Oracle, preceded by Capgemini, Satyam and Lintas.
Aniruddha Sur DIRECTOR, BUSINESS OPERATIONS
Most part of a 20+ years career into Healthcare Service delivery. Transitioned and successfully delivered Patient Support projects for global pharma majors along with Remote Patient Monitoring, Pharmacovigilance and Regulatory with a decade long stint at Tech Mahindra.
Dr. Maherukh Nasim PROJECT COORDINATOR
Master of Public Health from Manipal University and Maastricht University, concentrating in global health with domestic as well as international exposure along with a Bachelor degree in Dental Surgery (BDS)
Dr. Santosha Kelamane Director & Chief of Party, Helixer Healthcare
Works with WHO (SEA) as “National Medical Consultant” for Tuberculosis. “Zonal Task Force Committee Member” for south zone to involve medical colleges in TB control program in India. Trained in “Newer Diagnostics in TB” from Mc. Gil University, Canada.
Member of American Society for Microbiology
Life Member of TB Association of India
Supryo Sen Founder, President & CEO GoodFx, Inc
GoodFX is an innovative digital health platform for population risk intelligence and chronic disease management. Prior, he was the Global Head of Analytics & Product Innovation at AIG. He is an advisor at Texas Medical Center Innovation Institute (TMCx), one of the world’s largest start-up accelerators for digital health and medical technologies based out of Houston, Texas.
Dr. Deborah Banerjee Deputy Asst Director Houston Health Department
A health scientist and Public Health professional who strives to build bridges between public health practice and research.
Advocates for relevance across the spectrum of public health, with decades of experience in the field of population health, advises us on causes and risk factors for morbidity and mortality.
Debapriya Dasgupta Founder Director, Lifton Magnets & Remote Grid
Masters from IIT and over 20 years as an entrepreneur. Lifton designs, develops and produces heavy-duty magnetic assemblies for steel section lifting and clamping for engineering and fabrication industries.
Remote Grid is revolutionizing precision agriculture applications, prescriptive analytics, environmental and aqua culture applications.