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Smart Nirvana was born with the sole purpose of employing Empathy Design Principals of Stanford D. School’s Design Thinking to products and services.

With the leadership’s 50+ years of cumulative experience in user study, experience & product design, universal age responsive design and patient support program delivery, the team is well poised to revolutionize the healthcare patient engagement sector.

The team is a perfect mix of Experience design, inducted from large corporates like Oracle, Capgemini, Bates and Lowe holding portfolios of Product and Process Owner in UX strategy coupled with being trained and certified from Stanford’s Design Thinking School. Including Pharma and Pharmacovigilance consultants who assist in patient interactions and ensure excellence in disease management.

Best in class experience from servicing clients like ITC, IFB, Lifton Magnets Singapore and Curo Healthcare, from building their brand presence from the very inception. We are well equipped with a design incubation team to churn software product designs and patient engagement models on the guiding principals of design thinking.

Team has collaborated and worked in AR/MR projects for prestigious Indian Parliament and Museum. Have delivered Kids Robotics UX research and design project in partnership with an US based design studio. Extensive knowledge on latest technology design trends of Blockchain, AI enabled chat bots, machine learning for analytics.

The Team


20+ years into user study & product design. Certified in Design Thinking from Stanford & Digital customer experience from Google. Global Award winner in Inclusive/Universal design principals. Usability, Design Thinking and Accessibility evangelist – Innovation strategist at Oracle, preceded by Capgemini, Satyam and Lintas.


Most part of a 20+ years career into Healthcare Service delivery. Transitioned and successfully delivered Patient Support projects for global pharma majors along with Remote Patient Monitoring, Pharmacovigilance and Regulatory with a decade long stint at Tech Mahindra.


Master of Public Health from Manipal University and Maastricht University, concentrating in global health with domestic as well as international exposure along with a Bachelor degree in Dental Surgery (BDS)


Dr. Santosha Kelamane Director & Chief of Party, Helixer Healthcare

Works with WHO (SEA) as “National Medical Consultant” for Tuberculosis. “Zonal Task Force Committee Member” for south zone to involve medical colleges in TB control program in India. Trained in “Newer Diagnostics in TB” from Mc. Gil University, Canada.
Member of American Society for Microbiology
Life Member of TB Association of India

Supryo Sen Founder, President & CEO GoodFx, Inc

GoodFX is an innovative digital health platform for population risk intelligence and chronic disease management. Prior, he was the Global Head of Analytics & Product Innovation at AIG. He is an advisor at Texas Medical Center Innovation Institute (TMCx), one of the world’s largest start-up accelerators for digital health and medical technologies based out of Houston, Texas.

Dr. Deborah Banerjee Deputy Asst Director Houston Health Department

A health scientist and Public Health professional who strives to build bridges between public health practice and research.

Advocates for relevance across the spectrum of public health, with decades of experience in the field of population health, advises us on causes and risk factors for morbidity and mortality.

Debapriya Dasgupta Founder Director, Lifton Magnets & Remote Grid

Masters from IIT and over 20 years as an entrepreneur. Lifton designs, develops and produces heavy-duty magnetic assemblies for steel section lifting and clamping for engineering and fabrication industries.

Remote Grid is revolutionizing precision agriculture applications, prescriptive analytics, environmental and aqua culture applications.


Intelligentsia Risk Advisors

Being a start up consulting firm, not many website designers could understand our key requirements. However, Smartnirvana understood our content, and the design requirements and also provided useful guidance along the way. Aniruddha’s team is super efficient,  is prompt with responses and understands the client thoroughly.  It was a wonderful association!
Bipasha Bhardwaj - COO, Intelligentsia


Smart Nirvana partnered with us to strategize, build and plan our branding identity and create the best branding collaterals like the logo, site which accurately pin points our business strategy. It also helped us in positioning Krinotek as the Next Gen IT staffing company in an emerging and changing IT industry in India. We highly recommend them for all kinds of design strategies.

Madan K - CEO, USM Systems (Krinotek)

Curo Healthcare

Curo Healthcare had a good product but we were finding it increasingly difficult to explain the value proposition to the consumer. Smart Nirvana helped us simplify our user story and create an engaging demo for our consumers. This not only boosted our customer acquisitions but also infused a renewed clarity on our own product thinking. I recommend Smart Nirvana’s services to not only leverage their stellar design capabilities but also to get an outside-in perspective on your business propositions.

Partha Sarathi Pati - COO, Curo Healthcare